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Export-grade Indian spice, brought home
Some of the best spices India makes, direct to your kitchen.
Certified, traceable, made to export standard — and priced for an everyday kitchen.
Red Chilli
Heat and colour, balanced in every spoon.
Order on WhatsApp — number coming
Positioning
Premium in everything except the price.
Story Roots sits in the everyday market but refuses to test like it. The spice is made to European residue standards; the quality is certified, not claimed; the price sits honestly below brands that promise less. Better spice shouldn't cost more than it must — so it doesn't.
See how we prove itTrust framework
The proof, not the adjective
Licensed by FSSAI, made in a BRCGS- and ISO 9001:2015-certified facility, and compliant with Europe's strict pesticide-residue limits.
- FSSAILicensed
- BRCGSAudited
- ISO 9001:2015Consistent
- Euro-MRLCompliant
The range
The range
Four spices in production, each from the region that does it best — each with its spoon-line and lead colour.
On the way
The people behind it
Built by people who make this spice for the world
Story Roots was founded by Sushant Dhar, who worked inside Synthite — the world's largest spice-extract house — and saw export-grade spice leaving the country by the tonne, and Sanjay Kaul, a 37-year Nestlé veteran. One built the standard from the inside; the other knows how to carry it to the country.
Sushant & Sanjay
Founders, Story Roots
Why now
Why now
Some of the best spice India makes never reaches an Indian kitchen — the cleaner, certified-safe lots get graded for export and shipped out. Story Roots exists to close that gap: the same export standard, brought home at an honest price.
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